THE SINGER SPEAKS UP,
SINGS OUT AND FACES THE
WORLD IN HER VIVID
Sia has pushed the boundaries of pop music by raising her
own voice – and inspiring her fans to do the same. In 2018,
she unveiled a matte warm red Lipstick to support the
M·A·C AIDS Fund that dared to be loud.
VIVA GLAM VI SPECIAL EDITION
ATTENTION IN HER LUSTROUS MAUVE LIPSTICK.
Fergie puts the “Boom Boom Pow” into beauty with her call to arms to push forward on behalf of every man, woman and child affected by HIV/AIDS.
VIVA GLAM VI
DITA VON TEESE FLAUNTS HER PEARLY
TERRACOTTA- PLUM LIPSTICK.
A fashion darling and innovator, the International Queen of Burlesque spread glam around the globe in
her role as a VIVA GLAM spokesperson.
VIVA GLAM V
CHLOË SEVIGNY IS A TOTAL SMOKESHOW IN HER NEUTRAL PINK LIPSTICK.
M·A·C Cosmetics celebrated its 10th anniversary by naming the it-girl and New York style icon as one of the latest spokespeople for VIVA GLAM.
M·A·C GOES TO THE UNITED NATIONS
THE M·A·C AIDS FUND PROUDLY DONATES $250K TO THE UNITED NATIONAL DEVELOPMENT PROGRAMME.
Then-M·A·C President John Demsey presents a $250,000 check on behalf of the M·A·C AIDS Fund to the United National Development Programme for its continued efforts in the fight against AIDS in Africa, and to launch a new AIDS initiative in Asia and the Pacific.
VIVA GLAM II
K.D. LANG FEELS THE LOVE IN HER CREAMY PINK-BEIGE LIPSTICK.
After the huge success of the original VIVA GLAM I,
M·A·C launches the second VIVA GLAM campaign fronted
by the self-described “non-lipstick lesbian” and Canadian
singer-songwriter sensation. The invitations to k.d.’s VIVA GLAM II
Lipstick launch party were designed as playing cards that
featured k.d. as queen.
COUTURE COLOUR COLLECTION
GLOBAL DESIGNERS SUPPORT VIVA GLAM WITH FASHION IN THE COLOUR OF VIVA GLAM I LIPSTICK.
In 1995, fashion designers including Marc Jacobs, Vivienne Westwood and Katharine Hamnett participated in creating a couture colour collection showcasing the shade of the original intense brownish red VIVA GLAM I Lipstick.
THE CREATION OF VIVA GLAM
THE FIRST GRAPHIC FEATURING A BLUE LIPSTICK ANNOUNCES THE BIRTH OF VIVA GLAM.
With words by M·A·C co-founder Frank Toskan, a bold graphic is created to launch VIVA GLAM and the M·A·C AIDS Fund. The campaign announced that every cent of the selling price of VIVA GLAM Lipstick would be donated to the M·A·C AIDS Fund to help fight HIV/AIDS.
M·A·C COSMETICS IS BORN
M·A·C COSMETICS IS FOUNDED BY CO-CREATORS FRANK TOSKAN AND FRANK ANGELO.
From the start, Frank and Frank had a vision to change their community through their passion for makeup. “We developed a great lipstick colour we called VIVA GLAM,” said Frank Toskan. “This little lipstick gave people dignity and saved lives.”