GET THE LIPSTICK
THAT GIVES BACK 100%

100% of the selling price of VIVA GLAM Lipstick is donated
to the M·A·C VIVA GLAM Fund supporting healthy futures and
equal rights for all. Since '94, M∙A∙C VIVA GLAM has raised
OVER $500,000,000 globally, and counting!

Viva Glam Lipstick

Viva Glam I
$19.00
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Viva Glam Lipstick

Viva Glam II
$19.00
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Viva Glam Lipstick

Viva Glam III
$19.00
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“A RED LIP IS MY LOOK QUE
NO FALLA – EL ROJO SIEMPRE
FUNCIONA! THIS FIERY SHADE
EMBODIES WHO I AM, AND I HOPE
YOU LOVE IT AS MUCH AS I DO.”

INTRODUCING

LIMITED-EDITION VG26

Celebrating 26 years of giving back 100% – an exclusive fiery red Matte Lipstick joins our philanthropic lineup – for a limited time only.

GET THE LIPSTICK THAT GIVES BACK 100%

GET INSPIRED, COMO ALÍ

Feel empowered to look good – for good – with M·A·C VIVA GLAM starring Rosalía.

CHANGING LIVES
SINCE '94

Over 9,713 grants given to 1,818
organizations in 92 countries.

Over $500,000,000 raised globally,
and counting!

Over 19 million lives changed
around the world.

LEARN MORE

VIVA GLAM GIVES BACK 100%

When you buy any VIVA GLAM Lipstick, 100% of the selling price goes to the VIVA GLAM Fund, which supports women and girls, the LGBTQIA+ community and people living with or affected by HIV/AIDS.

EMPOWERING
WOMEN AND GIRLS

M·A·C VIVA GLAM partners with local organizations to fight for equal rights and healthy futures for women and girls, specifically around reproductive and sexual health education.

Supporting
the LGBTQIA+
COMMUNITY

M·A·C VIVA GLAM eliminates stigma and fights for the empowerment of the LGBTQIA+ community, specifically assisting homeless LGBTQIA+ youth alongside regional organizations.

FIGHTING
HIV/AIDS

M·A·C VIVA GLAM continues our mission and confirms our commitment to ending HIV/AIDS, one VIVA GLAM Lipstick at a time.

HELPING THOSE
AFFECTED BY COVID-19

This year, the M·A·C VIVA GLAM Fund donated $10,000,000 USD to over 250 local organizations around the world to support vulnerable communities affected by COVID-19. Meet our frontline partners who are working at a local level to create global change.

SHOP

  • AID TO AT-RISK INDIVIDUALS

    CRUZ ROJA
    MEXICANA

    MEXICAN RED CROSS

    is educating Mexico’s most vulnerable communities, running national COVID-19 prevention and detection campaigns.

    LEARN MORE

  • ESSENTIAL HEALTHCARE

    MÉDECINS SANS
    FRONTIÈRES

    DOCTORS WITHOUT BORDERS

    is deploying healthcare professionals and specialists from around the world to support hospitals, care for patients and reinforce prevention control actions in Northern Italy.

    LEARN MORE