GET THE LIPSTICK
THAT GIVES BACK 100%

100% of the selling price of VIVA GLAM Lipstick is donated to the M·A·C VIVA GLAM Fund supporting healthy futures and equal rights for all. Since '94, M∙A∙C VIVA GLAM has raised OVER $500,000,000 globally, and counting!

“A RED LIP IS MY LOOK QUE
NO FALLA – EL ROJO SIEMPRE
FUNCIONA! THIS FIERY SHADE
EMBODIES WHO I AM, AND I HOPE
YOU LOVE IT AS MUCH AS I DO.”

INTRODUCING

LIMITED-EDITION VG26

Celebrating 26 years of giving back 100% – an exclusive fiery red Matte Lipstick joins our philanthropic lineup – for a limited time only.

GET THE LIPSTICK THAT GIVES BACK 100%

GET INSPIRED, COMO ALÍ

Feel empowered to look good – for good – with M·A·C VIVA GLAM starring Rosalía.

CHANGING LIVES
SINCE '94

Over 9,713 grants given to 1,818
organizations in 92 countries.

Over $500,000,000 raised globally,
and counting!

Over 19 million lives changed
around the world.

LEARN MORE

FIGHTING
HIV/AIDS

M·A·C VIVA GLAM continues our mission and confirms our commitment to ending HIV/AIDS, one VIVA GLAM Lipstick at a time.

HELPING THOSE
AFFECTED BY COVID-19

This year, the M·A·C VIVA GLAM Fund donated $10,000,000 USD to over 250 local organizations around the world to support vulnerable communities affected by COVID-19. Meet our frontline partners who are working at a local level to create global change.

SHOP




26 YEARS OF GIVING A GLAM!

The glammest highlights, legendary faces and iconic shades from the feel-good history of M·A·C VIVA GLAM. SEE THE TIMELINE

SHADES THAT GIVE BACK 100%!

Now there are four ways that giving is a good look! Fiery red VG26 joins our philanthropic Lipstick lineup – for a limited time only.

GET ROSALÍA’S LOOK

Give your look full-face impact with the products and shades worn by Rosalía in VIVA GLAM 26.