M·A·C Is a champion of
Inclusivity and Diversity
Our founding credo – All Ages, All Races, All Genders – remains more integral to who we are now than ever before, as we fight for the rights and freedoms of all our friends and fans around the world.

Today, we remain more committed than ever to standing with marginalized communities seeking justice and equality, as we put our resources and energy toward being a force for positive change.
Showing Pride all year long Founded in 1984 by two men in the LGBTQIA+ community, M·A·C is proud to be a place where LGBTQIA+ people have been welcomed since day one to express their creativity, play with colour and to be their true selves – and we are committed to continuing this legacy in all that we do.

From our early days, our employees, friends and family have marched through the streets showing their pride. It’s been a long road and we still have many miles ahead of us, which is why we continue to support LGBTQIA+ organizations and Pride events around the world to this day. Pride, for us, is about celebrating the progress we have made as a community and fighting for the rights and freedoms still to be won.

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OUR LGBTQIA+ PARTNERSHIPS
THE LESBIAN, GAY, BISEXUAL &
TRANSGENDER COMMUNITY CENTER
M·A·C also supports The Lesbian, Gay, Bisexual & Transgender Community Center (The Center) in NYC, which empowers LGBTQIA+ people to lead healthy and successful lives, celebrates diversity and advocates for justice and opportunity. M·A·C VIVA GLAM’s funding helps to support these individuals from communities facing the greatest challenges – including people of colour, LGBTQIA+ immigrants, and transgender and gender non-conforming (TGNC) New Yorkers.
Los Angeles
LGBT Center
M·A·C has supported the LA LGBT Center for over 22 years in their mission to build a world where LGBT people thrive as healthy, equal, and complete members of society. Our funding has supported life-saving and life-sustaining programs for older adults, youths and people living with HIV/AIDS. Current funds contribute to the Center's HIV education, outreach, screening and linkage-to-care aimed particularly at young gay and bisexual men of colour and transgender women.
Hetrick-Martin
Institute (HMI)
M·A·C has been a long-time partner of the Hetrick-Martin Institute (HMI) – the nation’s oldest and largest organization that provides a safe and supportive environment for lesbian, gay, bisexual, transgender and questioning (LGBTQ) youth between the ages of 13 and 24, which aims to help them reach their full potential. HMI serves a diverse community – the vast majority of whom identify as Black or people of colour.
Celebrating Beauty Without Gender Boundaries As a brand that honours individuality and self-expression above all else, we believe that everyone – regardless of gender – should be free to use makeup to tap into their authentic identities. Our stores have long been welcoming spaces for customers and Artists of all gender identities to feel safe and valued. We strive to make our products approachable and accessible to everyone across the gender spectrum by representing and celebrating gender in all its forms in our campaigns – from teaming up with RuPaul to kick off the inaugural VIVA GLAM campaign in 1994 to subsequent collaborations in recent years with transgender fashion models Lea T, Dara Allen and drag queen Aquaria. Most recently, we partnered with Harris Reed, a non-binary up-and-coming designer out of London, for a collection celebrating the beauty of gender fluidity.
STANDING UP FOR RACIAL EQUITY We believe in striving for a world without racism. True to our founding credo, we believe we have a responsibility to create an equitable playing field for All Races, starting with our own employees and extending to the communities in which we live and work. This is just the beginning and we won’t do it alone – but together, we are committed to building a more equitable future for all.



OUR COMMITMENT TO THE BLACK COMMUNITY From meeting the need of matching deeper-skinned models backstage at fashion week more than 25 years ago, to partnering with some of the biggest Black creators around the world, to establishing one of the largest populations of Black makeup artists on Earth – we have a long history of standing with the Black community as allies, friends and family. We’re proud of this legacy but know there's so much more work to be done. Here is our plan:
Advance
Black Leaders
We are committed to ensuring our workforce better reflects the communities we serve and to creating greater representation across all levels. We continue to expand partnerships with diverse organizations for recruiting, require a diverse slate of candidates for every open role and elevate rising Black talent through internal mentorship programs. M·A·C was the first cosmetics brand to support Howard University’s 21st Century Advantage Program (21 CAP), starting in 2019, an academic and professional development program for first-year business students.
To celebrate diversity in dance, M·A·C UK and Ireland have partnered with Ballet Black for over 20 years, supporting their mission to see a fundamental change in the number of Black and culturally diverse dancers in mainstream ballet companies today. Creative/Product
Development
We remain committed to our long legacy of partnering with leading Black creatives and faces in our campaigns, and will continue to make our products accessible to all skin tones. INTERNATIONAL
IMPACT
As a global brand with a presence in more than 130 countries, we pledge to advance racial equity around the world.
We have donated R $250,000 to Bloco Ilê Aiyê, an NGO that promotes the expansion of Afro-Brazilian culture in Brazil, to support local education and employment-readiness programs for the Black community.
Internal
Advocacy
We are dedicated to helping employees share their voices, be heard and collectively affect change. We continue to expand and improve our diversity training programs based on ongoing employee feedback and empower our team to drive these efforts forward.
@theebrittfactor @ravensimone.__
M·A·C
MELANIN
BEAUTY
COLLECTIVE
See how black M·A·C Artists
are coming together to celebrate the beauty of melanin.
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@ehlieluna
In 2020, Senior Artist Fatima Thomas formed the M·A·C Melanin Beauty Collective – a taskforce of Black M·A·C Artists of various backgrounds and viewpoints to advise and educate the brand about Black beauty. Speak Up and
Take Action
We promise to use our global platform to advocate for change and provide resources that advance racial equity. We’ve pledged more than $400,000 to organizations fighting racial injustice and continue to speak out on issues impacting the Black community.
We pledge to hold ourselves accountable for these commitments towards Inclusivity and Diversity, and will also drive necessary change for people of all marginalized identities in need of our advocacy and support.

Please join us as we continue to build on our long-standing conviction of representation and equity for All Ages, All Races, All Genders.