VIVA GLAM X CHAPPELL ROAN
PUT YOUR MONEY WHERE YOUR MOUTH IS
Buy a lipstick (or Lipglass!) to support the cause. 100% of sales from VIVA GLAM go straight to charities advancing equality and healthy futures for all.
SHOP THE VIVA GLAM COLLECTION
VIVA GLAM OVER THE YEARS
2026
VIVA GLAM X
CHAPPELL ROAN
Since 1994, VIVA GLAM has raised half a billion dollars for charities that support gender, sexual, racial, and environmental equality. It remains the biggest philanthropic beauty campaign - and we're still going.This year, we partnered with pop star and trailblazer Chappell Roan on a limited-edition collection of lip products. Each lipstick (and Lipglass!) gives back 100%. Here's to the next half-billion!
2025
VIVA GLAM GOES GLOSSY
KIM PETRAS CO-CREATES A
LIMITED-EDITION LIPGLASS AIR
Kim Petras shares her KIMMITMENT to raising the next half-billion dollars for charity with a limited-edition shimmering red Lipglass Air shade that gives back 100%. To support her advocacy for the LGBTQIA+ community, M.A C VIVA GLAM celebrates Pride by pledging a $1 million USD donation to our LGBTQIA+ partners around the world.
2024
VIVA GLAM 30
KIM PETRAS AND
DANNA CELEBRATE 30
YEARS OF VIVA GLAM
Kim Petras and Danna Paola star in M•A•C VIVAGLAM's 30th anniversary campaign to celebrate our expanded charitable mission and revamped VIVA GLAM Lipstick lineup. The pop superstars came ready to help us raise the next half-billion dollars for charity with four shades that give back 100% to support sexual, gender, racial, and environmental equality.
2018
VIVA GLAM SIA
THE SINGER SPEAKS UP,
SINGS OUT AND FACES THE
WORLD IN HER VIVID RED LIPSTICK.
Since 1994, VIVA GLAM has raised half a billion dollars for charities that support gender, sexual, racial, and environmental equality. It remains the biggest philanthropic beauty campaign - and we're still going.This year, we partnered with pop star and trailblazer Chappell Roan on a limited-edition collection of lip products. Each lipstick (and Lipglass!) gives back 100%. Here's to the next half-billion!
YEARLY IMPACT REPORT
DID YOU KNOW... VIVA GLAM HAS RAISED MORE FOR CHARITY THAN ANY OTHER PHILANTHROPIC BEAUTY CAMPAIGN?
Over 30 years later, M·A·C VIVA GLAM remains committed to caring for, protecting, and feeding those in need. Learn more about how your purchase is making an impact around the globe – and right here at home.
learn about our expanded mission
YOU HAVE THE POWER TO SUPPORT OUR CHARITABLE PARTNERS
1 VIVA GLAM LIPSTICK (OR LIPGLASS!) AT A TIME
