Hero Block + Formatter

VIEW COLLECTION

UNDERGROUND COLLECTION

Sed do eiusmod tempor incididunt ut labore et. Sed do eiusmod tempor incididunt ut labore et.

Secondary Nav without Images node/558207/workflow
Hero Block + Formatter v2 node /546427/workflow

VIEW COLLECTION

UNDERGROUND COLLECTION

Sed do eiusmod tempor incididunt ut labore et. Sed do eiusmod tempor incididunt ut labore et.

Hero Block with background image node/546395/workflow
LIPS + LIPSTICK
AMERICA’S #1 LIP COLOUR BRAND
The ultimate destination for lip colour. Find the finish you want in an extensive array of all the shades, forms and benefits you crave.
4 Across Module node/546573/workflow

DISCOVER EVEN MORE

LIPS

EYES

FACE

SKIN

Countdown Timer node/486537/workflow
DAYS     HRS     MINS     SECS
Hero banner with CTA 4 Across module without CTA

See and be seen with reimagined eye
palettes innovated with one-swipe, pure-

pigment payoff.

SCROLL FOR INSPIRATION

PLP grid template with Filters node/565723/workflow

HEADER (LINK 1 ANCHORED CONTENT)

4 Across module with rounded CTA node/633435/workflow

TRY ON SIGNATURE

SHADES

MACXIMAL SATIN LIPSTICK IN CRÈME IN YOUR COFFEE

CRÈME IN YOUR COFFEE

Balanced. Earthy. Semisweet.

MACXIMAL SATIN LIPSTICK IN CRÈME D’NUDE

CRÈME D’NUDE

Cushy. Plush. Quietly Luxurious.

MACXIMAL SATIN LIPSTICK IN REBEL

REBEL

Radical. Audacious. Unpredictable.

MACXIMAL SATIN LIPSTICK IN DUBONNET

DUBONNET

Full-Bodied. Robust. Heady.

4 Across module without CTA node/633439/workflow
4 Across with mp4 node/633453/workflow

TIPS TO FIND

YOUR CONCEALER SHADE

ARTIST-APPROVED

4 Across module - Left Alignment node/633455/workflow

EXPLORE
THIS SEASON'S
MUST-HAVES

4 Across module with GIFs node/633835/workflow

GIFT IDEAS FOR
EVERYONE ON YOUR
LIST

BEST-SELLERS FOR YOUR BESTIES

BEST-SELLERS
FOR YOUR
BESTIES

SKINCARE FOR YOUR SIDEKICKS

SKINCARE FOR
YOUR
SIDEKICKS

EYE COLOURS FOR EVERYONE

EYE COLOURS
FOR
EVERYONE

LIP COLOURS FOR YOUR LOVER

LIP COLOURS
FOR YOUR
LOVER

2 Across module node/633461/workflow
LETTERS REPRESENT UNDERTONE

LETTERS REPRESENT

UNDERTONE

Warm (W) undertones are defined as rosy.
Cool (C) undertones are defined as golden.
Neutral (N) undertones are an equal
balance of both.

Other brands tend to define cool and
warm tones as the opposite.

NUMBERS REPRESENT SHADE DEPTH

NUMBERS REPRESENT
SHADE DEPTH

The lower the number, the lighter the shade.
The higher the number, the richer the shade.

Banner with hero block node/633463/workflow

CREATE YOUR INSTANT GLOW

Improve your skin instantly and over time with
Studio Radiance Serum-Powered™ Foundation
and 24HR Luminous Lift Concealer.

4 Across without CTA and rounded images node/633465/workflow

MAKE IT YOUR

M·A·CSTACK

MY PINCH ME STACK

MY PINCH ME
STACK

MY Wing It STACK

MY WING IT
STACK

MY Less Is More STACK

MY LESS IS
MORE STACK

MY JUST A TINT STACK

MY JUST A
TINT STACK

Banner with hero block and rounded CTA node/633467/workflow

now trending: blush smoothie

Bundle up and blend out a cheeky, good-for-skin glow with this on-trend duo.

HP - 4 Across - Servies Want More Help node/571201/workflow
WANT MORE HELP?
PLP Tout - ELC Basic Tout template node/635073/workflow

LIP BALM + PRIMERS

FAQ node/645145/workflow

LIPSTICKS FAQS

  • If you're looking for a matte lipstick, our most popular shades are Chili, Velvet Teddy and Mehr. For satin lipsticks, our fan-fave hues are Twig and Faux. All these colours deliver long-lasting wear, high colour payoff and complement a wide range of skin tones.

  • Nude, plum, Red Lipstick and pink lip shades are currently trending. We recommend Lustreglass Lipstick in Thanks, It's M·A·C! for a glossy neutral-pink hue. Plum colours are popular if you're looking for more depth, while nude shades that match your skin tone provide a more understated look.

Countdown Timer /node/674457/workflow

30% FALL FAVOURITES ENDS IN

30% FALL FAVOURITES ENDS IN
Glow Play - Blush - PDP - Benefits node/683851/workflow


READY TO BOUNCE?
GET THE GLOW
PLAY LOOK

Get up and Glow Play every day with our NEW
PH-activated, shade-shifting lip balm paired
with our mega-viral bouncy blush.


Holiday Gift Guide


FAVOURITE + BLUSH, PLEASE

Give your no-makeup makeup look a baby pink glow up!

1. Prep and hydrate your complexion with Hyper Real Serumizer™ Serum-Moisturizer Hybrid.

2. Moisturize and illuminate skin with pearlescent Strobe Cream in Pinklite.

3. Even skin tone with Studio Radiance Face And Body Radiant Sheer Foundation.

4. Tap Glow Play Cushiony Blush in Blush, Please onto apples of cheeks and across bridge of nose using fingertips.

5. Smooth on Glow Play Tendertalk Lip Balm in Favourite to finish the look.

SKINCARE FOR YOUR SIDEKICKS


PHOTOGENIC + THAT’S PEACHY

Top off your go-to routine with a subtle sprinkle of peaches and gleam.

1. Prep and hydrate your complexion with Hyper Real Serumizer™ Serum-Moisturizer Hybrid.

2. Moisturize and illuminate skin with pearlescent Strobe Cream in Pinklite.

3. Even skin tone with Studio Radiance Face And Body Radiant Sheer Foundation.

4. Tap Glow Play Cushiony Blush in That’s Peachy onto apples of cheeks using fingertips, blending upward.

5. Define lips with Lip Pencil in Cork, then smooth on Glow Play Tendertalk Lip Balm in Photogenic to finish the look.

 


BANTER + CHEER UP

Get up and Glow Play every day with hot pinks that warm up any look.

1. Prep and hydrate your complexion with Hyper Real Serumizer™ Serum-Moisturizer Hybrid.

2. Click halfway to spot-conceal or all the way for all-over coverage with Studio Fix Every-Wear All-Over Face Pen.

3. Tap Glow Play Cushiony Blush in Cheer Up onto apples of cheeks using fingertips, blending upward.

4. Mist skin with Fix+ Magic Radiance for a dewy boost of all-day hydration.

5. Define lips with Lip Pencil in Soar, then smooth on Glow Play Tendertalk Lip Balm in Banter to finish the look.


BEYOND + TOTALLY SYNCED

Make purple your glow-to neutral with quiet violets for lips and cheeks.

1. Moisturize and illuminate skin with pearlescent Strobe Cream in Peachlite.

2. Even skin tone with Studio Radiance Serum-Powered™ Foundation for a lit-from-within glow.

3. Tap Glow Play Cushiony Blush in Big Diva Energy onto apples of cheeks using fingertips, blending upward. Then, tap Glow Play Cushiony Blush in Totally Synced onto the high points of the face.

4. Mist skin with Fix+ Magic Radiance for a dewy boost of all-day hydration.

5. Smooth on Glow Play Tendertalk Lip Balm in Beyond to finish the look.

FIX+- PDP - VTO Carousel /node/683853/workflow

FIX+ GUIDE