Breakout star Alexa Demie debuts major new and revamped
formulas for eyes.

#1 Prestige Makeup Brand in the US

The NPD Group/ U.S. Prestige Beauty Total Measured Market, Makeup Unit Sales, Annual 2019

NEW DAZZLESHADOW EXTREME

•    Wet-like metallic texture
•    Silky smooth glide
•    12-hour wear

$20

SHOP

NEW EYE BROWS BIG BOOST FIBRE GEL

•    Microfibres create fuller, thicker, fluffier brows
•    24-hour gel formula
•    Sweatproof and waterproof

$23

SHOP

REVAMPED EYE SHADOW

•    Extreme colour payoff in a single swipe
•    Soft, silky formula
•    7 textures from Matte to Frost

$17

SHOP

NEW
DAZZLESHADOW
EXTREME

Unleash supreme star power in high-shine, molten metallic shades! SHOP
Alexa wears Dazzleshadow Extreme in Discotheque and Eye Shadow in Triennial Wave. TRY IT ON

REVAMPED
EYE SHADOW

Focus on fame in our best-selling Eye Shadow — now drenched in colour. SHOP Alexa wears Eye Shadow in What’s The Wifi?, Mint Condition and Mo’ Money, Mo’ Problems.

NEW
EYE BROWS
BIG BOOST
FIBRE GEL

Give brows a mega-volume boost! This 24-hour gel formula creates fuller, thicker, fluffier brows in an instant. SHOP
Alexa wears Eye Brows Big Boost Fibre Gel in Stylized.

EYE SHADOW
GUIDE

Compare our Eye Shadow lineup with this simplified guide to find the best formula and texture for you.
Dazzleshadow
Extreme
EYE SHADOW EXTRA DIMENSION
EYE SHADOW
DAZZLESHADOW DAZZLESHADOW
LIQUID
SHOP

Wet-like metallic texture

-

Silky smooth glide

-

12-hour wear

SHOP

Extreme colour payoff in a single swipe

-

Soft, silky formula

-

7 textures from Matte to Frost

SHOP

High-shine texture

-

Hybrid cream-liquid-powder formula

-

6-hour wear

SHOP

3D glitter texture

-

Cream-like formula

-

Colour-true payoff

SHOP

Metallic and glitter textures

-

Smooth, lightweight liquid formula

-

8-hour wear

Find Your Next
Eye Shadow

Searching for your next favourite eye shadow? Explore our Eye Shadow Finder to compare shades and finishes on different skin tones.

START NOW

UP CLOSE
AND PERSONAL

Alexa Demie shares every step — from eyes to lips — for mastering her fierce, screen goddess glamour.

WORKS WELL
WITH OTHERS

Essential tools to flawlessly or naturally groom, define and enhance brows. A wide range of hues to match any hair colour or to create your own.

EYE
BRUSHES

A selection of professional-quality brushes for the eyes featuring synthetic fibres. Tools to shade, blend, sculpt, define or line any part of eyes.

For softer colour application, select a soft, fluffy brush. For stronger colour payoff, select a firm, dense brush.