Newsworthy | M·A·C Cosmetics





	Retro glam is making a comeback. The key to this look? A winged eye! Start with a dark eyeliner and use our Eye Kohl in Fascinating to highlight this dark, sexy style.




	Experts voted on their must-haves this year, from concealers to eyeshadows, lipsticks and moiturizers, and brushes and bronzers - and many of our products topped the charts! Our Eye Kohl was highlighted for its precision and longwear, while our eye shadow brush was noted as a smokey eye go-to. In the pout department, our Pro Longwear Lipcreme is praised for its high shine and long-wearing abilites that wont dry out your smile.




	Not every shade is created equal…at least for your own skintone. This summer, put your best face forward by remembering these key tips! For fair and medium complexions InStyle suggests MAC Lip Pencil in Spice to play off the pink undertones of fair skin tones, while it also lends a rich, lush color to more medium skin tones to make skin look golden. Those of olive complexions should try Stripdown, a perfect neutral allowing you to play up a sultry, smoky eye. Dark skin tones should reach for Chestnut, or opt for MAC Lipglass in Oversexed for a bolder look.. Apply MAC Eye Shadow in Amber Lights and sweep MAC Blush in Raizin to the cheeks, and you're ready for a night on the town!




	Women in the roaring '20s paired a smoldering eye against pale skin for a soft and glamourous look. Recreate this jazz age gem by mixing together our powder eyeshadows in Contrast and Scene both above and below the lashes for this smokey effect.




	To achieve a healthy glow against a pastel wardrobe this spring, you might need to stray from your go-to blush shade. For darker skin espeically, try our Cremeblend blush in Tea Petal and then layer with powder blush on top to make this effect last all night.





	A mascara you can swear by? Almost like finding the Holy Grail! Look no further than our False Lashes Mascara. This editor approved pick will always deliver, giving the look of full, lush, false lashes every time. Plus, if you're looking for intensity, this must-have mascara is also available in Extreme Black!




	With social calendars packed to the brim this holiday season, there’s no time to worry if your eye shadow is smudging! Make sure to prime with M∙A∙C Paints for a long lasting look all through the night. For a fun metallic look, try our Glamour Daze Extra Dimension Eye Shadows!





	Our Holiday collection is here! This year’s standouts? Our Glamour Daze Extra Dimension Eye Shadow in Evening Grey, Lipglass in Talk Softly to Me and Nail Lacquer in In the In the Limelight. Perfect as stocking stuffers or for creating your own Glamorous Holiday look!





	M∙A∙C Senior Makeup Artist Gordon Espinet and Estée Lauder Group President John Demsey recall MAC's very first presence in Fashionweek, looking back to the Fall of 1995. Fast-forward to 2012 and M∙A∙C has a presence in more than 850 shows across 47 weeks each year and has earned the much acclaimed title of "the [backstage] makeup authority".





	Are you blessed with an olive skin tone? Pro makeup artists recommend matching your blush to your coloring, so if your answer is yes - try our Extra Dimension Blush in Fiery Impact for a warm and natural glow.





	MAC’s hip-hop queen of VIVA GLAM, Nicki Minaj, turns heads on the cover of this month’s Elle. It’s not the bubblegum pink lips that will catch the eye; it’s the natural glow that steals the show. The key to this stripped down look is a dewy complexion using Strobe Cream applied under a dab of foundation and a swipe of mascara.





	MAC is a contant staple at New York Fashion Week. This year, MAC Viva Glam sponsored one of its most talked-about events - a star-studded black tie gala honoring generous and impactful contributors to the global fight against HIV/AIDS. Check out the latest Viva Glam shade - Viva Glam Nicki 2!





	This Spring is all about adding colour to the eye - but don't forget the key ingredient! A killer black liner! Try our Limited Edition Archie's Girls Pearlglide Intense Eye Liner in Black Swan.




	Every girl should have a signature look - but that also means having the right products for a flawless face every time. Try Studio Fix Powder Plus Foundation. This beauty editor staple gives buildable coverage, and comes in a shade for every skin tone.





	Our very own Kohl Power Eye Pencil in Feline made this year’s top most wanted beauty products! Why you might ask? This pencil has all the intensity and colour saturation for the perfect smoky eye or an intense cat eye.





	This always on the go London-based pop star can't live without our Ruby Woo red lipstick to create her signature look - a bold lip and sunglasses and shes ready for the day!




	Our very own Mineralize Concealer was named one of the best makeup products this year in the magazine's Readers' Choice Beauty Awards. Use it to effortlessly cover up blemishes and red spots to boost your confidence and your mood!





	Go au-naturale this spring by using products inspired by nature. Mineralize Volcanic Ash Exfoliator, a scrub made from natural volcanic ash and sugar crystals, cleanses and exfoliates to enhance your natural glow.





	Shine Bright Like a Diamond! This pop diva has kicked off her latest world tour and MAC has just the products for a face with complete stage presence. Prime the skin with Prep + Prime Natural Radiance, then use Studio Fix Fluid SPF 15 for buildable coverage, utilizing Blot Powder for quick touchups backstage. Eyes pop with 1 Lash and 36 Lash used together. To finish the look, use Ruby Woo Lipstick, paired with Tinted Lipglass in Rebel and Vino Lip Pencil.





	Elle’s beauty team shares their top take-home products. M∙A∙C’s Eye Kohl in Minted was sported by runway models making the online beauty editor green with envy. To get the look, treat the liner similar to eye shadow application and blend into lids.





	Does your skin need a little help after this wintry season? Rejuvenate your complexion with our Mineralize Volcanic Ash Exfoliator for an earthy fix sure to make your skin glow!




	What goes better with aqua-marine rimmed eyelids this season than a fabulous lash? Get the look with our Extended Play Gigablack Lash in Intense Black for a dramatic effect.





	From coast to coast, ELLE.com selects top local makeup-counter pros for their annual Hometown Hero Awards. This year, MAC had 20 winners and featured one of the many talented Artists in the April issue. The NY based Artist is known for a smoky-eye and recommends using MAC Technaokohl Liner in Graphblack then using Q-tips dipped in MAC Fast Response Eye Cream to remove any crooked liner.





	Want to get the blues with Spring's hottest hue? Try our perfect Aqua pigment with Betty Pigment in Lucky In Love, for a soft look that is so on trend.





	Though her grandmother used burnt almonds as thick, dark eye liner back in the day, this modern girl instead opts for our kohl pencil in Feline to achieve the same look, customary of her Indian roots.





	Craving those rosy cheeks spotted all over Spring 2013 Fashion Week? Get the look with our Cremeblend Blush in Posey mixed with Mineralize Rich Lipstick in Lush Life for this sexy, yet natural glow.





	Want to create the super saturated, florescent lips seen all over the Spring 2013 runways? Try M∙A∙C Pigment in Red Electric for a lip that’s sure to pop for all the right reasons!





	Dare to embrace color this season! Experiment with flourescent pink matte lip using our lip pencil in Embrace Me - and for blondes especially, try our Morange Lipstick for a vibrant effect.





	Wake up your face with Pearlmatte Face Powder in In for a Treat! It contains new ingredients like tourmaline to brighten your complection for instant radiance.




	This Parisian singer-actress skips foundation but never our Lip Pencil in Magenta - she loves the matte effect it gives to her everyday look! Another style icon relies on our Zoom Fast Black Lash mascara daily to add length to her shorter lashes.





	The CEW Beauty Insiders' Choice Awards recognizes the most innovative products and are chosen by 5,500 beauty industry experts who know beauty's best. This year, MAC is honored with four award finalists: Cremesheen Glass, In Extreme Dimension Lash, Prep+Prime Beauty Balm Compact SPF 30, and Prep + Prime Natural Radiance.





	A collaboration with Hayley Williams brings a collection of four limited edition shades in the Pararmore singer's signature vibrant orange. Hayley's Lipstick, Eye Shadow, Skinfinish and Nail Lacquer are available online only. Fans can "get ahold of it" on April 9.




	The fashion and beauty scenes are all about nails right now. There are so many styles to try, with one thing that's for sure: the right tools are essential to creating the perfect masterpeice. Try M∙A∙C 210 Brush to help with the details.




	While Fall's daring makeup trends present a challenge to some, there are tricks to get the look spot-on by toning it down a notch. Get the "Green and Gold Shadows" look by using shades of dark green, which is flattering on all skin tones, paired with a shimmery gold. Try MAC Eye Shadow in Sumptuous Olive and Ricepaper for this look.





	For a Red Carpet-ready look, coordinate complimentary eye and lip shades. Try pairing a silver-grey eye shadow with apricot lipstick for a look that’s bold yet effortless. Look out for the new Cremesheen + Pearl Lipstick in Saigon to help get this celeb-inspired look.





	Go Galactic with a Supernova stare! Try this edgy look using M∙A∙C’s Fluidline in Waveline. Create the feline shape around eyes, filling in with the same shade of liner, shadow and glitter. A perfect look to ring in the New Year!





	Extended Play Gigablack Lash receives praise from beauty experts as a mascara that's easy to apply, provides dramatic definition, lasts for 16+ hours, and to top it off-washes off easily.





	M∙A∙C's Mean & Green Nail Lacquer, a purple with teal multi-changing pearl, tops the list for this season's hottest and most regal purple polishes.




	The star of a hit MTV show shares her low-maintanence day-to-day beauty routine. One of the few products in her makeup bag is M∙A∙C Lip Pencil in Spice.





	How about this tip for the New Year? Remember when you're swiping on your bronzer not to forget to add a little something to your lips as well. Try MAC Lipstick in Jubilee. The beigy-pink is the perfect colour to off-set an all over bronze.





	While you’re caught in the hustle and bustle during the holiday season, don’t forget to keep your nails looking fresh! One of the hottest trends this year? Metallics! Try our Glamour Daze Nail Lacquer in Girl Trouble, the perfect super glitter pink.







	M∙A∙C’s Lipstick in Outrageously Fun received the ultimate seal of approval - it looks great when worn on any skin tone. For a similar look to this limited-edition shade, try Up The Amp, a lavender violet with a crème finish.




	Looking for a compact that will "have you doing midcocktail touch-ups just...because"? For a classy look, try M∙A∙C's limited-edition compact, Fabulousness: 5 Neutral Eyes. A palette of five perfectly coordinated neutral Eye Shadows that blend for softly chic holiday looks.





	Collaboration partner and lead singer of Paramore, Hayley Williams, is this month's Nylon cover girl. Looking every bit vibrant and bold yet femine and lovely, Williams worked with MAC's very own Gregory Arlt in achieving the look, featuring a bold orange lip with the exclusive Sounds Like Noise Lipstick. Complete the look with a cat eye and coral cheek using Dazzlelight, All that Glitters and Naked Lunch Eye Shadow, Blacktrack Fluidline, 210 Brush, Ablaze Lipglass, Peaches Powder Blush. Can’t get enough of Hayley? Shop the collection or read more about the cover star on nylonmag.com.





	This fashion editor by day, vintage shop owner by night, swears by MAC Russian Red lipstick to add drama to her playful, yet minimal style.





	There's nothing better than a vacation to escape the winter cold, but what to do when you've gotten a little too much sun? MAC has just the thing - use our Mineralize Volcanic Ash Exfoliator to get rid of dull, dry skin, leaving you with the sun-kissed glow you really wanted.





	For skin tones comparable to "Caramel Lattes", try M∙A∙C Mineralize Foundation/Loose in Dark.




	For skin tones in the Medium family, Senior Makeup Artist Fatima Thomas suggests a concealer with a warm mango-to-orange undertone. Shop Concealers to find the right shade for you.





	The sweet shades of Nail Lacquer in the Beth Ditto collection are the perfect contrast to the singer’s raw rock-star energy. The 3 limited edition shades Vagabondage, Near Beth Experience, and Life and Beth are the definition of polished punk sensibility.





	This international rock star and fearless style icon credits her signatture red lipstick as her secret weapon - a shade called RiRi Woo launching May 4th that people of any skin tone can pull off!





	The trick to the perfect, sultry, smoky eye every time? Create your own custom palette with our Pro Palette Eye Shadow x 2, using Carbon and Soft Brown Eye Shadows. These two shades are guaranteed to give you the perfect dark eye.




	A full on face of makeup can be a great look, but what about when you want to go natural? Swipe on our Powder Blush in Pink Swoon for a natural looking flushed cheek that will still have heads turning.





	The busy fashion designer, mentor, new perfumer, spokeswoman (and mom) shares her beauty must-haves for 24/7 style. With longwearing benefits and its easy application, M∙A∙C's Liquid Eyeliner in Boot Black is a definite must-have.




	M∙A∙C’s Dazzleglass was voted as a bestie by Seventeen readers as the Best Lipgloss. In a variety of shades and in the signature vanilla aroma, this gloss delivers high shine and moisture. Even more, it can be worn alone for subtle dazzle or over lipstick for added drama. Shop 14+ shades!





	This Russian beauty editor doesn't stray far from her roots, choosing MAC lipstick in Russian Red to achieve a glamourous everyday look.

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