Eye Shadows

The basic steps to applying eye shadow can be completed in minutes. First, create a smooth canvas for longer-lasting colour by prepping lids with eye primers, such as Prep + Prime 24-Hour Extend Eye Base. Next, decide what brushes — if any — that you'd like to use.

Fluffy shadow brushes can be used to apply a wash of colour on the lids or in the creases, while stiffer angled brushes create sharper angles and lines. If you want to create a tight line, use a stiff liner brush with a cream shadow. For a soft, diffused look, smudge shadow on with your fingertip and blend with a clean, fluffy shadow brush.

There are multiple ways to apply eye shadow and the basic steps to apply eye shadow can be completed in minutes. To extend wear and create a smooth canvas, start with an eye primer, such as M∙A∙C Prep + Prime 24-Hour Extend Eye Base. Next, decide what brushes — if any — that you'd like to use.

Fluffy shadow brushes can be used to apply a wash of colour on the lids or in the creases, while stiffer angled brushes create sharper angles and lines. If you want to create a tight line, use a stiff liner brush with a cream shadow. For a soft, diffused look, smudge shadow on with your fingertip and blend with a clean, fluffy shadow brush.

Deciding between cream or powder eye shadow? Consider both your desired look and skin type. Ideal for everyone, a powder formula can be layered for custom saturation and is highly blendable. Our powder eye shadows come in a rainbow of colours with multiple finishes, including shimmer, matte and glitter. Pro tip: For longer-lasting colour, first prep eyes with a primer.

Cream eye shadow works great with drier skin, as it applies smoothly with a fingertip or shadow brush and may be hydrating. These shadows can have a lustrous finish that can range from satiny to shimmery.

When deciding between cream or powder eye shadow, consider your needs. Powder eye shadow is a good choice foreveryone. It can be layered for custom saturation and it’s highly blendable. To get the most wear out of powder shadow formulas, use an eye primer prior to application. Powder eye shadow comes in shimmer, matte and glitter formulas and a rainbow of colours.

Cream eye shadow is an excellent option for mature skin, as it applies smoothly with a fingertip or shadow brush and has hydrating properties. In general, cream shadows have a lustrous finish that can range from satiny to shimmery.