{"product_id":"m-a-cximal-silky-matte-viva-glam-lipstick-viva-planet","title":"M·A·Cximal Silky Matte Viva Glam Lipstick - Viva Planet","description":"Let’s keep glamming. Let’s keep GIVING! Put your money where your mouth is with four shades of M·A·Cximal Silky Matte Lipstick that \u003cstrong\u003epromote healthy futures and equal rights for all\u003c\/strong\u003e. Intense brownish blue-red shade \u003cstrong\u003eVIVA GLAM I\u003c\/strong\u003e is now \u003cstrong\u003eVIVA Heart\u003c\/strong\u003e. Creamy subdued pinkish-beige mauve shade \u003cstrong\u003eVIVA GLAM II\u003c\/strong\u003e is now \u003cstrong\u003eViva Planet\u003c\/strong\u003e. Muted brownish-plum shade \u003cstrong\u003eVIVA GLAM III\u003c\/strong\u003e is now \u003cstrong\u003eViva Empowered\u003c\/strong\u003e. Deep neutral shade \u003cstrong\u003eViva Equality\u003c\/strong\u003e is totally new. Since 1994, M·A·C VIVA GLAM has \u003cstrong\u003eraised over $520,000,000 [USD]\u003c\/strong\u003e globally to \u003cstrong\u003esupport women and girls, the LGBTQIA+ community and people living with or affected by HIV\/AIDS.\u003c\/strong\u003e 30 years later, the iconic \u003cstrong\u003eLipstick that gives back 100%\u003c\/strong\u003e has been maxed out to give lips \u003cstrong\u003eMORE\u003c\/strong\u003e with a \u003cstrong\u003esilky matte finish\u003c\/strong\u003e and \u003cstrong\u003egood-for-lips formula\u003c\/strong\u003e that \u003cstrong\u003elooks richer, feels better\u003c\/strong\u003e and \u003cstrong\u003elasts longer.\u003c\/strong\u003e","brand":"MAC Cosmetics","offers":[{"title":"Viva Planet \/ 3.5 g","offer_id":54057378676931,"sku":"NYCX45","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0774\/8481\/8690\/files\/mac_sku_NYCX45_3000x3000_0S.png?v=1786557125","url":"https:\/\/www.maccosmetics.com\/products\/m-a-cximal-silky-matte-viva-glam-lipstick-viva-planet","provider":"MAC Cosmetics","version":"1.0","type":"link"}