This contest is now closed. Get to know the grand prize winners below!


Growing up in Middle America, the ever-creative Brandon Maxwell dreamed of living and working in New York as a fashion designer. From the outset, M·A·C recognized Brandon’s talent and has supported him since his first NYFW show for Spring/Summer 16.As a Texas native, Brandon supports other small-town hopefuls looking to make it in New York, offering others the opportunity to realize their goals and live their passion. In partnership with M·A·C, we’re excited to make your dreams possible. #MACItHappen and #MACContest


Brandon Maxwell launched his eponymous luxury women’s ready-to-wear label in New York in 2015. The brand was born out of the desire to make women feel beautiful, sophisticated and powerful by creating timeless garments that are impeccably tailored. The collection and custom ensembles are worn by distinguished women such as Michelle Obama, Meghan Markle, Lady Gaga, Oprah, Blake Lively, Jane Fonda, Queen Rania of Jordan and Tiffany Haddish. Brandon was awarded the 2018 Woolmark New York Semi-Final Prize, the 2016 Fashion Group International Rising Star Award for Womenswear, the 2016 CFDA Swarovski Award for Womenswear and was named a finalist for the 2016 LVMH Prize.

M·A·C has supported Maxwell since the beginning, sharing his passion for artistry and community empowerment. Our partnership started before the launch of his eponymous label, when he styled for M·A·C photo shoots. We’re inspired by Maxwell’s unstoppable success and altruistic spirit – and will be sponsoring his New York Fashion Week show for the fourth year in a row.

Maxwell’s upcoming Fall 2018 collection draws on the spirited, influential women who have shaped him from his hometown of Longview, Texas. Find out more about the collection and its inspirations here!


Dreaming of New York? M·A·C and Brandon Maxwell want to help #MACITHAPPEN. Create a video sharing your dream. We’ll choose the most inspiring and bring the grand prize winners to NYFW for a backstage look at Brandon Maxwell’s SS19 show!



1. Create a video (no longer than 30 seconds) answering the following questions:


2. Upload your video to Instagram with the hashtag #MACItHappen and #MACContest
3. Check back here each day by 2pm EST – daily winners will be announced!


Only one entry per person. Each person will be eligible to win a daily prize (10 days total) only if not previously selected on any days prior. Those not selected as a daily winner will automatically be re-entered each day for a chance to win.

Daily Prizes (10):

$50 retail value of M·A·C product

Grand Prize Winners (2):

Videos entered between 08.06.18 and 08.15.18 have the opportunity to win:

-Round-trip paid tickets to NYC
-Two-night hotel stay from 09.07.18 to 09.09.18
-Transportation to and from Brandon Maxwell’s show on 09.08.18
-Backstage access to Brandon Maxwell’s show
-Tickets to attend the Brandon Maxwell Fashion Show on 09.08.18

MACITHAPPEN Contest Official Rules
This Contest is not sponsored, endorsed or administered by Instagram, nor is Instagram associated with this Contest in any way. By entering, you acknowledge that Instagram bears no responsibility for this promotion and you release Instagram from any liability whatsoever in connection with this promotion. You understand that you are providing information to the Sponsor and not to Instagram. Any questions, comments or complaints regarding the Contest must be directed to the Sponsor, and not to Instagram.
The sponsor of this Sweepstakes is MAC (the “Sponsor”).
The Contest starts at 12:01 AM on August 6, 2018, and ends on August 15, 2018 at 11:59 PM (EDT - Eastern Daylight Time) (the “Entry Period”). The Contest shall be subject to these Official Rules, and by entering, all participants agree to be bound by the terms and conditions herein. Certain restrictions may apply.
To enter the MACItHappen Contest (the “Contest”), follow @maccosmetics, make your profile public for the Entry period and post a thirty second video including your name, location, dream, how MAC and Brandon Maxwell can make your dream come true and why you would be the best MAC brand ambassador to be backstage at Brandon Maxwell’s fashion show in New York City (the “Contest”). You must tag your video with #MACithappen and #MacContest on Instagram (the “Entry Site”). A limit of one (1) entry via the Entry Site per valid e-mail address/person will be accepted during this Contest. All entries must be received by 11:59 PM EDT at August 15, 2018.

Depending on the size of your entry, your connection, Internet traffic and other circumstances, your entry upload time may take several minutes to complete. Please use good taste, keep photos or entry free of obscenity or indecent material. Entries cannot defame, misrepresent or contain disparaging remarks about Sponsor or any of its products, or other people, products or companies or communicate messages or images inconsistent with the positive images and/or goodwill to which Sponsor associates.

By entering, you acknowledge that your entry may be posted on the Sponsor’s Website(s) or other media pages, in Sponsor’s sole discretion. Sponsor has no obligation to use or post any photo you submit. Sponsor shall have full right and power to copy, publish, broadcast, display, distribute, use, edit, translate, alter, combine with other material, reuse and adapt any or all portions of the entries in any way and for any purpose whatsoever, at any time, now or in the future, in any media now known or hereafter devised throughout the world in any manner whatsoever and for any purpose without additional compensation, and without the right of review, notification or approval. Entries that are not in accordance with these Official Rules as stated herein or are not received during the Entry Period will be ineligible.

Entries cannot (a) be sexually explicit or suggestive, violent or derogatory of any ethnic, racial, gender, religious, professional or age group, profane or pornographic, contain nudity or any materially dangerous activity; (b) promote alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing), any activities that may appear unsafe or dangerous, or any particular political agenda or message; (c) be obscene or offensive, endorse any form of hate or hate group; (d) contain trademarks, logos or trade dress owned by others, or advertise or promote any brand or product of any kind other than Sponsor and its products, or contain any personal identification, such as license plate numbers, personal names, e-mail addresses or street addresses; (e) contain copyrighted materials owned by others (including photographs, sculptures, paintings and other works of art or images published on or in websites, television, movies or other media) without permission; (f) contain materials embodying the names, likenesses, photographs, or other indicia identifying any person, living or dead, without permission; and (g) depict, and cannot itself, be in violation of any law.

By submitting an entry you warrant and represent that it: (a) is your original work; (b) has not been previously published; (c) has not received previous awards; (d) does not infringe upon the copyrights, trademarks, rights of privacy, publicity or other intellectual property or other rights of any person or entity; (e) that you have obtained permission from any third party who appears in the entry or whose name, likeness, voice or other proprietary right is used in the entry, if any; and (f) that publication of the entry via various media including Web posting, will not infringe on the rights of any third party. Any such entrant will indemnify and hold harmless Sponsor from any claims to the contrary. Any entrant whose entry includes photographs, likenesses of third parties or contains elements not owned by the entrant (such as, but not limited to, depictions of persons, buildings, trademarks or logos) must be able to provide legal releases for such use including use by Sponsor(s) of such entry, in a form satisfactory to Sponsor, upon request, prior to award of prize.

For a video in which a person is recognizable, you must secure a model release from the subject or, in the case of a minor, the subject’s parent or guardian and provide it to Sponsor upon request. Photos that violate or infringe upon another person’s rights, including copyright, are not eligible.
The Contest is open to legal residents of the 50 United States and the District of Columbia, 18 years of age or older as of the date of entry and who meet the eligibility requirements. The officers, directors, employees, contractors, and agents of the Sponsor and its advertising and promotion agencies (collectively 'Promotion Entities') and the immediate families and those living in the same household of any of the above, are not eligible. All Federal, state and local rules and regulations apply. Void where prohibited or restricted by law.
Eligible entries will be judged by an expert panel of judges and awarded points based on the following criteria and point values:

• How well does the entry demonstrate MAC brand pillars (community, trend, social activism, artistry and diversity)? (35 points)
• How passionate is the entrant about their dream? (25 points)
• Does entrant concisely articulate how MAC and Brandon can help them achieve their dream? (25 points)
• The creativity demonstrated in the presentation of their dream? (15 points)

Each day the entrant with the highest point total will be selected as the daily winner. The two (2) daily winners with the highest earned points will be selected as the potential Grand Prize winners. In the event of a tie, the Entry that received the highest score for demonstrating MAC brand pillars judging criteria from among the tied Entries will be declared the winning Entry. In the event of a further tie, the Entry that received the highest score for concisely articulating how MAC and Brandon can help them achieve their dreams judging criteria will be declared the winning Entry. In the event of a further tie, the Entry that received the highest score for passionately describing their dream judging criteria will be declared the winning Entry. In the event of a further tie, the Promoter will determine the winner based on the overall presentation of the winning Entry.

Decisions of the judges are final and binding in all respects.
Prize(s) consists of the following: Ten (10) daily winners will receive a selection of MAC products with an approximate $50 retail value and the two (2) Grand Prize Winners will receive a trip to New York where they will act as MAC brand ambassadors at Brandon Maxwell’s fashion show during New York Fashion Week. Grand prize includes round trip airfare, hotel accommodations, meals and transportation for winner. Winner must be available to travel to New York on September 7, 2018 and return home September 9, 2018.

All prizes are awarded "as is" with no guarantee, either express or implied. If by reason of a printing, typographical, administrative or other error, more prizes are claimed than the number set forth in these official rules, all persons making purportedly valid claims will be included in a random drawing to award the advertised number of prizes available in the prize category in question. No more than the advertised number of prizes will be awarded. The prize will be shipped to the winner at the expense of the Sponsor.

All travel and accommodations are subject to availability. Sponsor will assist in arranging related transportation and/or accommodations. Travel shall be from and to major airports nearest the Winner’s home unless Sponsor deems they live close enough to travel to New York by car service or train. Expenses not specified herein, including gratuities, taxes, personal incidentals and all other expenses are the sole responsibility of the Winner. If Winner is unable to travel on dates specified by Sponsor, their Prize may (in Sponsor’s sole discretion) be forfeited and an alternate Winner may be selected by Sponsor. If an alternate Winner cannot be verified in time to meet advance booking requirements or other restrictions, the travel portion of the Prize may remain un-awarded and no substitute Prize awarded. Sponsor is not responsible if specified Prize event is delayed, postponed or cancelled for any reason, in which event that portion of the Prize is forfeited in its entirety and no substitution will be provided, except as in Sponsors’ sole discretion. No refund or compensation will be made in the event of the cancellation or delay of any event or flight, or failure of Winner to complete travel. Sponsor will not replace any lost, mutilated, or stolen tickets, travel vouchers or certificates. All prizes are awarded "as is" with no guarantee, either express or implied. If by reason of a printing, typographical, administrative or other error, more prizes are claimed than the number set forth in these official rules, all persons making purportedly valid claims will be included in a random drawing to award the advertised number of prizes available in the prize category in question. No more than the advertised number of prizes will be awarded. The prize will be shipped to the winner at the expense of the Sponsor.
Daily winner(s) will be selected each day of the Contest, based on the judging criteria each day between August 6, 2018 and August 15, 2018, and will be notified via social media direct message within 1 day(s) of these dates. The Grand Prize Winners will be notified via social media direct message on or about August X17, 2018 and may be required to execute and return required notarized Affidavit of Eligibility/ Release of Liability within 7 days of notification. Once executed Affidavit of Eligibility/ Release of Liability is received, winner has two days (48 hours) to claim the prize package. Failure to respond to notifications, return all required forms within 7 days or comply with any other provision may result in the winner being disqualified and an alternate winner selected. If a prize notification or a prize is returned as undeliverable for any reason, the applicable prize will be awarded to an alternate winner. Prizes are not transferable, assignable, or redeemable for cash. All decisions are final. All Federal, state and local tax liabilities are the responsibility of the winners.
The Sponsor and any and all Internet server(s) and access provider(s), and each of their respective affiliates, subsidiaries, parent corporations and advertising and promotional agencies, and all of their officers, directors, shareholders, employees and agents are collectively known as the “Promotion Entities”. Entrants release and waive any claims they may have against Promotion Entities for any and all injuries, claims, damages, losses, costs, or expenses of any kind (including without limitation attorney's fees) resulting from acceptance, use, or misuse of any prize or parts thereof, or participation in this Contest.

If for any reason, this Contest is not capable of running as planned, or if this Contest or any web site associated therewith (or any portion thereof) becomes corrupted or does not allow the proper playing of the Contest and processing of entries in accordance with these rules, or if infection by computer virus, bugs, tampering, unauthorized intervention, actions by entrants, fraud, technical failures, or any other causes, in the Sponsor's sole opinion, corrupts or affects the administration, security, fairness, integrity, or proper conduct of this Contest, Sponsor reserves the right, at its sole discretion, to disqualify any individual implicated in such action and/or to cancel, terminate, modify, or suspend this Contest or any portion thereof. In the event this Contest is cancelled, the Sponsor reserves the right to conduct a random drawing to award all remaining prizes from among all eligible, non-suspect online entries received prior to the time of the action or event warranting such cancellation. If such cancellation, termination, modification, or suspension occurs, notification will be posted at the Entry Site. Any attempt by an entrant or any other individual to deliberately damage any web site or undermine the legitimate operation of the Contest is a violation of criminal and/or civil laws and should such an attempt be made, the Sponsor reserves the right to seek damages and other remedies from any such person to the fullest extent permitted by law. Where a dispute arises about who submitted an online entry, the entry will be deemed submitted by the name appearing on the entry.

The Promotion Entities are not responsible for: any incorrect or inaccurate entry information; human errors; technical malfunctions; failures, omissions, interruptions, deletions or defects of any telephone network, computer online systems, computer equipment, servers, providers, or software, including without limitation any injury or damage to participant's or any other person's computer relating to or resulting from participation in the Contest; inability to access the Entry Site; theft, tampering, destruction, or unauthorized access to, or alteration of, entries; data that is processed late or incorrectly or is incomplete or lost due to telephone, computer or electronic malfunction or traffic congestion on telephone lines or the Internet or any web site (including the Entry Site) or for any other reason whatsoever; printing or other errors; any entries which are late, lost, incomplete, misdirected, stolen, mutilated, illegible, or any combination thereof.

Incomplete entries will be disqualified. All entries become the property of the Sponsor and will not be acknowledged or returned. False, fraudulent or deceptive entries or acts shall render entrants ineligible. By entering the Contest, entrants affirm that they have read and accepted these Official Rules and agree to be bound to the Official Rules and the decisions of the Sponsor which are final and binding in all respects. The Contest shall be governed by and construed in accordance with the laws of the United States. By entering the Contest, entrants hereby submit to the jurisdiction and venue of the federal and state courts of the United States and waive the right to have disputes arising out of the subject matter hereof adjudicated in any other forum. Any entry information collected from the Contest shall be used only in a manner consistent with the consent given by entrants at the time of the entry, with these Official Rules and with the MAC Cosmetics Privacy Policy.
For an official list of winners, send an email to with MACITHAPPEN in the subject line.


You can purchase the Mac x Brandon Maxwell limited
edition collection at these stores.

Mac The Domain

11600 Century Oaks Terrace,
Suite 136, Space A-01
Austin, TX 78 758
(512) 834-0010

Mac Baybrook

500 Baybrook Mall Drive Suite 1029
Friendswood, TX 77546
(281) 488-0730

Mac Bumble & Bumble

8687 N Central Expy
Dallas, TX 75225
(214) 360-0990

Mac Houston Galleria

5015 Westheimer Rd., Suite 3325A
Houston, TX 77056
(713) 629-5566

Mac Legacy

7601 Windrose Avenue #F115
Plano, TX 75024
(972) 943-0775

Mac Memorial City

303 Memorial City, Suite 382
Houston,TX 77024
(713) 463-4490

Mac Times Square

1540 Broadway Avenue
New York, NY 10036
(646) 355-0296

Mac-86th Street

210 E 86th Street
New York, NY 10028
(646) 918-6921


506 Broadway Ave
New York, NY 10012
(212) 334-4641



Mac 5th Avenue

689 Fifth Avenue
New York, NY 10022



Mac The Grove

189 The Grove, Space #20
Los Angeles, 90036
(323) 938-6294


363 North Beverly Drive
Beverly Hills, CA 90210
(310) 285-9917


8507 Melrose Avenue
West Hollywood,CA 90069
(310) 659-9161