{"title":"Lip Balms + Primers","description":null,"products":[{"product_id":"mac-pro-lip-erase","title":"MAC Pro Lip Erase","description":"It's giving nothing. Our beloved flesh-toned balm that visually neutralizes and erases the natural colour of your lips is BACK...and this time in ten versatile shades. This lightweight colour-canceling balm performs like a concealer on lips. Lip Erase defies skin depth, overrides undertones and cancels out colour to create that concealed lip look you loved in the early 2000s- sans Studio Fix. Wear it alone to conceal your natural lip tone, use it as a base to create colour-true lip looks or pair it with your favourite Lip Pencil, Lipstick, and\/or Lipglass to shift your shape and achieve all-new effects. M·A·C  is ready to take us back to when flesh-toned, invisible lips were en vogue. Your lips are concealed.","brand":"MAC Cosmetics","offers":[{"title":"MAC Pro Lip Erase","offer_id":54057348333763,"sku":"P2000_139959","price":25.0,"currency_code":"USD","in_stock":true}]},{"product_id":"lip-conditioner-hydrating-lip-balm","title":"Lip Conditioner | Hydrating Lip Balm","description":"This emollient-based lip conditioner deeply hydrates and locks in moisture, leaving lips feeling soft and smooth. It creates the perfect base for lipsticks,  helping lip pencils glide on effortlessly. Worn alone, this nourishing lip balm adds a subtle shine, making it an everyday essential for supple, healthy-looking lips","brand":"MAC Cosmetics","offers":[{"title":"Lip Conditioner | Hydrating Lip Balm","offer_id":54057351807171,"sku":"P2000_472","price":22.0,"currency_code":"USD","in_stock":true}]},{"product_id":"prep-prime-lip-primer-base","title":"Prep + Prime Lip Primer Base","description":"\u003cp\u003eA colour-free base to wear under lipstick. Adds light moisture, smoothes and refines the lips. Improves the appearance of applied lip products.\u003cbr\u003eM·A·C Prep + Prime Lip is America's #1 Lip Primer.   \u003c\/p\u003e\u003cp\u003e**Source: The NPD Group\/ U.S. Prestige Beauty Total Measured Market, Makeup Product Sales, Calendar Year 2020\u003c\/p\u003e","brand":"MAC Cosmetics","offers":[{"title":"Prep + Prime Lip Primer Base","offer_id":54057377661123,"sku":"P2000_968","price":26.0,"currency_code":"USD","in_stock":true}]},{"product_id":"glow-play-tendertalk-lip-balm","title":"Glow Play Tendertalk Lip Balm","description":"\u003cp\u003eLip balm doesn’t have to be boring! [10] PH-activated tints hit lips with shiny, shade-shifting colour and 24 hours of moisture*! This comfy, cushiony balm is infused with 91%** naturally derived ingredients, including a nourishing blend of jojoba seed and sunflower oils, along with shea butter for a softer, smoother and more supple look. Plus, it prevents dryness and protects + strengthens the moisture barrier of lips – all while serving up a personalized, playful pop of glowy colour based on the unique chemistry of your pout. Melt it across lips and bounce it across cheeks with your fingertips! This fresh formula is free of the stuff you don’t want, including parabens, phthalates and animal-derived ingredients, and the packaging is crafted using recyclable materials.  \u003c\/p\u003e\u003cp\u003eDISCLAIMERS:\u003c\/p\u003e\u003cp\u003e24HR MOISTURE:\u003cbr\u003e*Clinical testing on 27 women after using product once.\u003c\/p\u003e\u003cp\u003e91% NATURALLY DERIVED:\u003cbr\u003e**Using the ISO 16128 Standard from plant, non-petroleum mineral and\/or water sources.\u003c\/p\u003e","brand":"MAC Cosmetics","offers":[{"title":"Glow Play Tendertalk Lip Balm","offer_id":54057387229379,"sku":"P2000_126127","price":26.0,"currency_code":"USD","in_stock":true}]}],"url":"https:\/\/www.maccosmetics.com\/collections\/lip-balm-primer.oembed","provider":"MAC Cosmetics","version":"1.0","type":"link"}