In 1994, M·A·C introduced VIVA GLAM, an outspoken deep red that was universal in appeal and glamour. In 1997, a second lipstick was created VIVA GLAM II, a pinked mauve. VIVA GLAM III, a foxy brown plum launched in 2000. VIVA GLAM IV, a heartful rose charged with gold, introduced in March 2002. In March 2004, Viva Glam V makes its debut, a pure neutral pink with a delicious Lustre finish! VIVA GLAM VI, the newest member of the VIVA GLAM family, is a warm terracotta-plum with pearl finish. Wear it alone or finish it off with a coat of VIVA GLAM VI Lipglass. Every cent of the selling price of VIVA GLAM Lipstick and Lipglass is donated to the M·A·C AIDS Fund to support men, women, and children living with HIV and AIDS.

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