Laura Lee, affectionately known as LarLarLee by fans, can trace her rise as an Internet beauty guru back to a dermatologist’s office in Alabama. She worked there full-time in between college classes while longing to do something she was truly passionate about. Laura’s first brave leap into the beauty world – a contouring tutorial nervously posted to YouTube – showcased her endearing originality to the first of her fans. Since then, she has accumulated over 2 million devoted subscribers with her carefree, quirky sense of humour and down-to-earth charm. Here, Laura recounts her start in the industry, shares her beauty philosophy and lends advice to determined dreamers like herself.
What’s behind your passion for makeup and beauty?
The connection I get with others through beauty is something I can't put a price tag on. I've met thousands of subscribers and so many beauty enthusiasts like myself – some of which I call my best friends today.
“There is no wrong way of doing your makeup. It's art! Have fun with it. It always washes right off.”
How did you get started on your path to become a beauty influencer?
My journey into the beauty world started while I was working full time as a medical assistant. I started posting pictures of my eye makeup on Instagram for fun. With every picture I got more and more request for tutorials. I eventually decided to listen to my calling and start making videos.
What’s your advice for others determined to do what you do?
My advice is to be yourself – because everyone else is already taken. Consistency is equally important. Being consistent is what drives the growth of a connected audience.
Do you have a personal beauty philosophy?
There is no wrong way of doing your makeup. It's art! Have fun with it. It always washes right off.
How did you decide on your M·A·C Lipstick shade?
I wanted something universal and wearable for every day. I would normally mix two to three lip colours together to achieve this colour, so why not create it when I had the chance?
Fill in the blank: My Lipstick goes best with ________.
M∙A∙C Lip Pencil in Stripdown.
Why is your Lipstick a great fit for your fans?
My fans are enthusiastic! They’re very proud and supportive of me. Their feedback has been amazing. You can't go wrong with a nude-y pink.
What was the most amazing and impactful experience you had with a fan?
The fact that I even have fans baffles me! Every interaction is so impactful. The people that tell me I inspire them to start to pursue their dreams mean so much to me.