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  • Like colours shifting in the light as it falls on a woman's face at sunset, the colours of warm, peachy pink Evolution Revolution Lipglass are beautiful. And when the light hits them just right, we see flashes of purple, green & blue micro glitter.
    Freelance writer Karen Monterichard started Makeup and Beauty Blog in 2007 as a creative outlet and a way to make new friends. "Over the past few years, I've formed some really genuine friendships online, and not all of them with cat ladies!" Is she obsessed with makeup? "Sure, especially when it's fun, practical and makes you feel good about yourself."
    “Makeup and Beauty Blog features daily product reviews, makeup tips and beauty news -- kinda like an interactive version of a monthly print magazine, except with occasional pictures of my cat," says Karen Monterichard, who sees the site as a community of friends. "It's like a fun, whimsical coffee shop on the web. Sometimes people will disappear for months, but when they come back, we pick up right where we left off."
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  • "We've added a slight blue undertone to Caqui for an overall brighter smile," says Beauty Maverick creator Lily who's spent nearly a decade working in various facets of the beauty industry, including PR, product development & editorial.
    “Caqui Lipglass is a shade of persimmon orange inspired by summer’s playful nature, ripe fruits & naughty deeds,” says Beauty Maverick Lily. “It’s universally flattering and on-trend”
    Lily Nima considers her creation, beautymaverick. typepad.com, "a visuals-driven guide to the industry's luxury and niche offerings."
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  • Best known for the highly informative, fabulously fun & playfully passionate product reviews that she posts on YouTube, theshadesofu.com’s Aileen believes her mission is to “share honest reviews of beauty products to my readers along with guiding my readers in choosing the correct colour and shade for their skin tone.”
    Sonoran Rain, a deep coral-red with gold & silver pearl Lipglass is “an homage to the fiery orange sunsets & enthralling silver curtains of rain in the desert during the monsoon season.”
    Beauty vlogger/blogger par excellence Aileen De Los Angeles sees theshadesofu.com, as a “platform where I can share my adventures and thoughts on application & performance of cosmetic products.”
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  • Named after Wendy’s blog, Nitro:licious 2046 is an intense, shiny red Lipglass inspired by a red dress the call girl character from Wong Kar Wai's delectably erotic masterpiece, ‘2046.’
    With a distinct style all her own, Nitrolicious blogger Wendy has created a casual, playful & highly intimate aesthetic exemplifying the mishmash that defines style today. Casting a subversive eye on Beauty, nitrolicious.com strips away all pretense to bring readers an accessibility that has been unseen amongst her peers, thereby becoming a significant tastemaker and influencer in the industry.
    Founded in 2006 by Wendy Lam, nitrolicious.com has been noted by Vogue.fr as “one to watch.” The site has created a global readership through content that transcends cultures and language.
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  • Gemini glamour goddess Amber, creator of beautybloggingjunkie.com, considers herself, “a beauty generalist, flexicographer & pop culture scientist with a knack for vernac. The name of my M·A·C Eye Shadow, ‘Sparkle Neely, Sparkle!’ comes from Patty Duke’s character Neely O’Hara in ‘Valley of the Dolls' after the high-pace lifestyle of fame and fortune starts catching up with her. “
    Sparkle Neely, Sparkle! is a deep rusty brown with champagne-coloured shadow evoking the varying brown hues that all three main female characters wear throughout ‘Valley of the Dolls.’ It works well as a liner; for smoky & cat-eye effects.
    “Beauty blogs should be just as entertaining as they are informative,” says beauty bloggingjunkie.com’s Amber Katz. “My beauty obsession began at early age.” she says. “In elementary school I insisted on giving my brother weekly facials!”
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  • Trinidadian-born writer Patrice Grell Yursik created Afrobella.com to fill a void and to celebrate the inner and outer beauty of women all shades of beautiful. Her blog shines a loving light on natural hair and the wonderfully wide range of gorgeous skin tones and sizes women come in.
    All Of My Purple Life is a deep purple/grape Lipglass, with subtle sparkle. “Purple is my neutral,” says its creator Patrice Grell Yursik. “Ever since I was little, I’ve been looking for the perfect purple lip colour for brown skin tones. This is it!”
    Afrobella.com was launched in 2006 by Patrice Grell Yursik. “It’s a celebration of women that are all shades of beautiful, enlightening and entertaining, intelligent and glamorous, friendly, fabulous and fun,” she says.
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  • Parisian Skies, a muted grey-blue, was inspired by Claude Monet and his work La Promenade, la femme à l'ombrelle. “I adore the subdued tones and shades chosen to colour the sky in this painting. It is a very soothing image and I feel my eye shadow depicts this.”
    Born in Canada but raised in London (England), Lesley Ellen, Founder and Editor-in-Chief of Lipstick Powder N Paint, says, “Beauty was instilled in me at an early age. As a child, my stylish mother would take me to Harvey Nichols, Harrods and Selfridges. My eyes would light up at all the cosmetics. I wanted every pretty-coloured shadow and lipstick that I laid my peepers on!”
    “My blog is a delectable daily serving of trend-setting products & information. Lipstick powdernpaint.com satisfies every beauty and style craving,” says Lesley Ellen Mirza. “I satisfied one of mine with this M·A·C Eye Shadow, Parisian Skies!”
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  • Self-confessed “web addict & social media enthusiast,” Lianne is the rare Beauty Blogger with over two decades’ experience working with makeup & skincare, starting at Prescriptives after attending Parsons School of Design in New York City. Today, she continues to share her expertise through seminars & speaking engagements throughout the United States.
    Hocus Pocus, Lianne Farbes’ dark sooty grey with silver pearl Eye Shadow, is inspired by the classic smoky eye. “With this shadow I wanted to have something that was universal and wearable.”
    “TheMakeupGirl is all about universal beauty,” says its Publisher & Editor-In-Chief, Lianne Farbes. “As a former makeup artist, I understand how different shades look on different people and I try to address that in my posts.”
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  • “I’m M·A·C NC25!” says multi-ethnic beauty (she’s half Vietnamese, quarter Swiss, and quarter German) Christine, founder of temptalia.com. Besides blogging, the 24-year-old California resident recently completed a JD/MBA graduate program for law & business at Santa Clara University. “Temptalia is a made-up word that is supposed to mean the perfect woman – she’s smart, sexy, confident & totally amazing.”
    Jealousy Wakes, a seething emerald green with teal and gold pearl, is inspired by the spark of envy ignited and fueled by fear – translated into a velvety smooth blend of rich emerald kissed by the sparkle of teal finished flash of gold.
    “Every person,” says temptalia.com Editor and Founder Beauty Blogger Christine Mielke, “deserves to feel beautiful and confident from the inside out and free to express themselves through the art and beauty of makeup.”
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